Growth Marketing Manager

San Francisco, California, United States | Full-time | Partially remote

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Do you enjoy solving complex problems? Are you equal parts creative and analytical? Passionate about bringing innovative products to market and scaling them successfully? Can’t wait to roll up your sleeves and get scrappy in order to create results?

Platphorm is looking for an experienced full-stack marketer to join our Product Marketing & Strategy team and help grow our business across two distinct, multiplatform products within our expanding portfolio of niche B2C/entertainment marketplaces. In this pivotal role, you will manage growth using data-driven acquisition strategies. 

You will have the opportunity to make a big impact on a small but nimble team with all the excitement of working on a newly launched product—backed by a company that is already stable and profitable. 

About Us

Founded in 2009 by tech veterans with proven track records in the industry, Platphorm’s headquarters are located in downtown San Francisco, and we have global operations staff in six different countries. In addition to a competitive salary, we offer excellent health insurance coverage, 401K matching, and other benefits.

Responsibilities 

  • Cultivate a strong understanding of the product spaces, including the unique needs and goals of target end-users in order to apply these insights in delivering highly-relevant campaign messaging
  • Acquire new customers and consistently grow the user base and revenue in line with established goals 
  • Research and identify new channel opportunities for reaching target audiences
  • Optimize user engagement flows to effectively address each stage of the customer lifecycle, from acquisition to onboarding, activation, and retention
  • Compile and analyze data metrics from various sources including Appsflyer, Google Analytics, and marketing automation tools
  • Interpret metrics and present findings/strategic recommendations to stakeholders
  • Develop and test ad campaign creative working with both internal resources and our digital agency
  • Collaborate closely with other members of the marketing team, as well as product, customer operations, and tech teams 
  • Support the VP of Product Marketing & Strategy on the development and execution of various marketing projects including paid/organic social, SEM, ASO, SEO, influencer, and email marketing campaigns

Qualifications

  • Degree in Marketing, Business or related discipline
  • 5-8 years of product/growth marketing for apps, ideally in a start-up environment (but not required)
  • Proven track record in scaling high-value customers and revenue
  • Demonstrated experience in managing successful cross-channel digital marketing programs 
  • Strong acumen in architecting and executing effective engagement strategies that move the needle in terms of customer lifecycle management (i.e., onboarding > activation > retention > reactivation) 
  • Tenacious problem solver with deep analytical and project management skills
  • Excellent written and verbal communication 
  • Hands-on proficiency in marketing automation and analytics platforms (experience with CleverTap and Intercom a plus); ability to ramp up quickly on new platforms 
  • Tech-savvy and comfortable with leveraging relevant software tools as part of your day-to-day workflow  
  • Adaptable, fast learner with an eye for detail
  • Desire to work on niche B2C/entertainment marketplaces
  • Laser-focused on results 
  • Last but not least: a sense of humor, positive “can-do” attitude, and fun to work with

Sound like a good fit? Send us a message and include your resume and a link to your LinkedIn profile.